THE EFFECT OF SOCIAL MEDIA USE ON CONSUMER BEHAVIORS

This study was carried out to investigate how Social media influences consumer behaviors before and after purchase in college student. Survey form was used as data collection tool in the research. 62.1% of the study group consisted of female students and 37.9% were male students. Regression analysis was used to determine how Social media influenced consumer behaviors before and after purchase flows in University students. According to research findings; social media have an influence on consumer behavior before and after the consumer purchase.

Keywords: social media, consumer behavior, consumer

For the whole study: https://dergipark.org.tr/tr/download/article-file/436709

DOÇ. DR. AHMET SARITAŞ