İrfan ÖNAL



Manager / Inspectorate

Proven achievements in destination management, organization, place branding, tourism communication and promotion, culture industry, cultural diplomacy, organization and management of cultural structures and institutions and cultural assets.

Extensive business background in international, multi-cultural environments.


Ministry of Culture and Tourism Ankara, Turkey, 1995 – 2019

General Manager, Promotion General Directorate/Min. Of Culture and Tourism, Ankara TR 2013 – 2018
I did Turkey’s tourism campaign strategy and director of communication since the beginning of Turkey Home project. I created and managed the crisis management strategy for tourism industry in 2015-16. I carried out system development studies related to destination management, place branding and destination marketing in the country and carried out various applications.

Head of Inspection Board, Deputy General Director Copyright, Ankara, TR 2012 – 2013
I have worked for the growth of creative industries and have worked on revising the copyright regime.

Director/Councellor, Culture and Information Office, London, UK 2007 – 2011
I have enhanced the collaboration between Turkey and British tourism stake holders and also supported many cultural projects regarding two countries.

Assistant General Manager, Promotion General Directorate, Ankara, TR 2006 – 2007
I have worked with tourism stakeholders to promote Turkey abroad as a tourism destination

Inspectorate, Ankara, TR 1995 – 2005
I have worked in various subjects related to tourism and culture management on cultural diplomacy, creative industries, cultural heritage and tourism diplomacy at Ministry of Culture and Tourism.

Bachelor of Science (BSc) in Public Administration
Ankara University, Ankara, TR
Master’s degree in Social and Environmental Sciences
Ankara University, Ankara, TR
Study Program in Marketing
De Montfort University, Leichester, UK
Professional Training & Development
World Intellectual Property Organization, Copyright Expertise Program, Switzerland

Areas of Expertise
Strategy development, planning and management of place branding and destination promotion, social and digital media strategy, social media promotion, content strategy production and management, reputation management, blog management, joint projects with tour operators, airline companies and travel agencies, cultural project strategy and production, joint projects with cultural institutions, training programs for cultural and tourism communication, national and international project coordination and management.

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